Harpers Wine & Spirit Trade News

Les Grands Chais extends JP Chenet to target millennials

Published: 24 October, 2019

Les Grands Chais France has extended its JP Chenet brand with two new variants as part of its strategy to target a younger millennial audience.

Yellow Tail and Casillero del Diablo top Wine Intelligence global brand power index

Published: 14 March, 2019

Yellow Tail and Casillero del Diablo have emerged as the two most powerful wine brands in Wine Intelligence’s Global Wine Brand Power Index for the second year running.

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